Tipagram
Digital medium:
Year
2025
Industry
Sports & Gambling SAAS
Deliverables
Branding
Digital strategy
Tipagram
Tipagram is an industry-first platform that enables professional and amateur tipsters to connect with their audience through a white-label app. Designed to streamline communication and enhance recurring revenue, Tipagram revolutionises how tipsters share their expertise with their subscribers.
Conveying communication through brand and visual design
Tipagram came to us with a goal revolutionise the tipping industry. We worked closely with them to first create a distinctive visual identity, from the logo to a complete design system. It was essential for users to perceive Tipagram as a communication tool rather than a tipping service. To achieve this, we developed not only a logomark which symbolised this, but a range of supportive brand assets which conveyed communication, positioning Tipagram as a vital link between tipsters and their audience.
Validating market appetite through a compelling marketing website
As a startup, Tipagram’s founders sought to first test demand before fully launching their platform. We developed a marketing website designed to clearly articulate the problem Tipagram solved for both expert and amateur tipsters. With a compelling landing page targeting key influencers, the site included a pre-registration form to capture early subscribers. This strategic approach validated market appetite, provided valuable insights, and laid the groundwork for Tipagram’s official launch.
A fully customised experience through a white-labelled iOS & Android App
We built a React Native app for Tipagram, offering punters a structured, tailored way to receive and consume tips. Users could track their performance and results, all while aligning with their unique staking preferences. A standout feature of the app was its ability to provide a white-labeled experience—when punters logged in, the app dynamically adopted the branding of their subscribed tipster, from the interface design to the app icon on their device. This personalisation was a major selling point, allowing tipsters to create a premium and cohesive experience for their audience.
Streamlining operations for tipsters and their audience
The Tipagram web app served as a functional hub for tipsters to manage their services efficiently. From onboarding to setting up subscriptions and releasing tips, the platform streamlined every aspect of running a tipping service. It also acted as a promotional endpoint, showcasing tipster packages to prospective punters while enabling seamless sign-ups. By centralising these transactional and operational tasks, the web app ensured a smooth experience for tipsters and their subscribers alike.
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