The Port Lincoln
Tourist Park
Digital medium:
Year
2024
Industry
Tourism Travel
Deliverables
Branding refresh
Digital strategy
Port Lincoln TP, Sarin Group
A serene waterfront retreat on the Eyre Peninsula, offering tranquil accommodation and easy access to local attractions, creating memorable coastal holidays in South Australia’s vibrant Port Lincoln.
A coastal digital transformation
The Port Lincoln Tourist Park (PLTP) engaged us to rejuvenate their online presence and enhance their digital strategy. Situated on the stunning waterfront of Port Lincoln on the Eyre Peninsula, PLTP offers a range of amenities and scenic views that were not adequately reflected in their outdated website. Our task was to design and develop a modern, engaging digital experience that would capture the essence of the park, attract more visitors, and streamline the booking process.
Improved digital strategy to achieve meaningful results
Our approach to the digital strategy focused on creating a seamless user journey that prioritised key trust assets such as Trustpilot rankings and reviews, the park’s proximity to main tourist attractions on the Eyre Peninsula, and the wide array of facilities and amenities offered by the tourist park. We developed a clear pathway to the external booking platform at all times throughout the journey, in aim to encourage and increase accommodation bookings. By leveraging our expertise in digital strategy and user experience, we laid the groundwork for an engaging and effective online presence.
Showcasing coastal experience and landscape through creative design
To bring the coastal experience of Port Lincoln Tourist Park to life, we embarked on a design process that incorporated organic shapes and hand-drawn nautical illustrations. These elements evoke a sense of exploration and relaxation, aligning with the park’s waterfront location. By maintaining their original colour palette and logo, we ensured brand consistency while introducing vibrant accent colours to inject energy into the design. The use of image cutouts derived from beautiful park photography further integrated the stunning geography into the digital experience, making the website visually appealing and immersive.
Pink Panda's eye for detail with all areas of the site, was second to none, and their ongoing communication to enable us to progress to the timeline set in place, was spot on.
Our Tourist Park recently used the services of Adam at Pink Panda to rebuild our website. From the very beginning Adam was highly engaging and had a clear understanding of the concept that our company was after and the requirements we needed for our site, with our booking system. Adam’s eye for detail with all areas of the site, was second to none, and his ongoing communication to enable us to progress to the timeline set in place, was spot on. We are extremely pleased with the new look website and can only encourage others to use Adam and the Pink Panda team for their website needs.
Discuss your next project
If you’re ready to bring your ideas to life, whether they’re in the early stages or fully developed, I’d love to chat about how my team and I can make it happen.
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