LevelUP
Digital medium:
Year
2025
Industry
Entertainment & Hospitality
LevelUP
Level Up is Adelaide’s ultimate late-night playground, combining interactive axe throwing, shuffleboards, darts, and more to create the perfect venue for fun-seekers. Located in the heart of the West End, it’s the go-to spot for everything from casual nights out to bucks parties and work functions, delivering thrilling activities and great vibes all under one roof.
Elevating retro bibes with custom brand elements
To complement the retro brand style created by Shinyboy, we expanded on its playful 90s-inspired aesthetic by crafting custom sticker-style icons reminiscent of the era. Grunge textures and effects were woven into the design, amplifying the nostalgic feel of the site. We also recommended a distinctive photographic style for capturing internal venue shots, emulating the look of classic 90s film photography with its textured, low-fi charm. These cohesive touches brought the venue’s unique character to life in the digital space.
Interactive animations to celebrate Australia’s first Digital Axe Throwing
Given the significance of Level Up’s interactive axe throwing lanes, we incorporated bold animations that brought this feature to the forefront. One standout detail involved axes being virtually “thrown” across the screen, reinforcing the thrilling experience users can expect at the venue. This playful yet polished interaction tied directly to the brand’s identity, making it as engaging as it was visually striking.
Gamifying the User Experience with creative engagement features
To extend the playful energy of Level Up’s offerings, we introduced a gamified feature using the custom sticker icons. On hover, the cursor transformed into crosshairs, and clicking a sticker triggered a “wasted” effect inspired by retro video game culture. Users could “hit” all stickers on the screen, unlocking a surprise pop-up offering an exclusive in-venue discount. This clever and immersive feature not only enhanced user engagement but also reinforced Level Up’s fun and interactive personality.
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