The Race Club is the ‘ultimate punters tool’ – a service that caters to everyone from the novice punter right up to the professional. Their main focus is centred around education; it’s their aim to educate and ‘make better punters’. They assembled some of the best racing minds in Australia and teamed up with us to create a tool that gives their subscriber base every chance of succeeding on the punt.
Curating a new visual and brand identity
First we curated a new visual identity for the brand, largely drawing inspiration from sporting and gambling industries (particularly those of which embody an undertone of ‘high performance’ and success). Since the business appealed to a predominantly male audience, we continued to evaluate other masculine brands as well as cutting edge SAAS platforms to help form an identity which had ultimate alignment with the brand.
From the first meeting with Pink Panda, it wasn’t hard to engage them as our developer. Their extensive knowledge, problem solving skills and ability to grasp a foreign concept were immediately recognisable and they over shot the scope considerably. The entire team have time and time over delivered; we feel they are an integral part of our business.