Red Tree
Finance
Digital medium:
Year
2023
Industry
Finance Loans
Red Tree Finance
Red Tree Finance provides expert finance solutions for Australian customers, simplifying the often-complicated loan process. With a team that values clarity, flexibility, and trust, Red Tree Finance empowers its clients to find the best financial solutions for their vehicle needs.
Creating a brand that inspires confidence
Red Tree Finance engaged us to design their entire brand identity, from the ground up. We crafted a logo that symbolises growth and stability while reflecting the approachable, trustworthy nature of the business. Complementary collateral, including a refined colour palette and typography, was designed to ensure consistency across all touchpoints. The result was a professional yet inviting brand that instills confidence in customers seeking financial solutions.
Empowering customers with a custom repayment calculator
To simplify the decision-making process for Red Tree Finance customers, we built a bespoke repayment calculator. This intuitive tool allows users to explore loan options by adjusting key variables like loan amount, term, and interest rates, providing real-time repayment estimates. By enabling customers to visualise their options easily, the calculator enhances transparency and supports informed decision-making.
Maximising loan enquiry rates through conversion optimisation
Understanding that every website interaction counts, we adopted a conversion-optimised approach to the design and user journey. Clear calls-to-action, strategically placed forms, and a streamlined navigation structure were implemented to guide users seamlessly through the loan enquiry process. This careful attention to user behaviour ensured maximum engagement and enquiry rates, turning visitors into potential customers with ease.
Discuss your next project
If you’re ready to bring your ideas to life, whether they’re in the early stages or fully developed, I’d love to chat about how my team and I can make it happen.
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