Expansion of digital brand identity
Our user interface design process helped guide the creative identity for OnlineLoans digital presence. Incorporating a contemporary and harmonious colour palette consisting of turquoise, violet and lilac; the cool palette juxtaposed with warm photography creates an inviting and positive atmosphere. The floating elements and micro-animations also aid in encouraging user engagement.
Custom icon set
API integration with customer quoting platform
Loan calculator to calculate estimated repayments
Micro-animations of floating assets
Custom WordPress theme development
The site was built using a custom developed WordPress theme, optimised for performance and search engines. Our developers customised the backend in order to ensure that all content and media could be managed by the client with ease which the previous OnlineLoans site lacked.