City-Bay
Fun Run
Digital medium:
Year
2024
Industry
Health & fitness Event management
City-Bay Fun Run
The City-Bay fun run is South Australia’s longest running fun run whose primary objective is to raise funds to support Athletics in SA. Over the years, a growing number of charities and organisations have used the City-Bay as a catalyst for their own fundraising activities.
Re-energising the City-Bay visual identity within a new, functional marketing site
We first begun the web project by exploring a fresh and modern visual identity, infusing new life into the brand style ahead of the organisation’s historical 49th annual event. This transformation commenced with the introduction of a vibrant colour palette and the adoption of a modern, oversized typeface, elegantly paired with a sleek geometric design structure. Our skilled user interface designer harnessed this contemporary style to craft an impactful, interactive, and dynamic website experience.
An interactive and dynamic experience to encourage engagement and exploration
In a further effort to create a contemporary, on-trend web experience, we meticulously integrated captivating animations and interactive layouts throughout the site. Each element was thoughtfully designed to respond to the user’s cursor positioning, encouraging seamless engagement and immersive exploration.
Dynamic user journeys according to the time of the year
The re-design centered on a completely reinvented user experience, addressing the challenge of managing a large volume and density of event information. Our user experience specialists expertly planned and catered to the distinct user journeys that arose at various stages throughout the year – from the lead-up to race day and post-event. Understanding the evolving needs of users during these phases, we focused on crafting an intuitive navigational structure and establishing a clear content hierarchy.
Discuss your next project
If you’re ready to bring your ideas to life, whether they’re in the early stages or fully developed, I’d love to chat about how my team and I can make it happen.
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