City-Bay Fun Run
Re-energising the City-Bay visual identity within a new, functional marketing site
We first begun the web project by exploring a fresh and modern visual identity, infusing new life into the brand style ahead of the organization's historical 49th annual event. This transformation commenced with the introduction of a vibrant color palette and the adoption of a modern, oversized typeface, elegantly paired with a sleek geometric design structure. Our skilled user interface designers harnessed this contemporary style to craft an impactful, interactive, and dynamic website experience.
Integration with EverydayHero and Grassrootz to display real-time fundraising statistics
Custom results database with participant search/filter capabilities
News and blogging engine
Dynamic map marker plotting for races
An interactive and dynamic experience to encourage engagement and exploration
In a further effort to create a contemporary, on-trend web experience, we meticulously integrated captivating animations and interactive layouts throughout the site. Each element was thoughtfully designed to respond to the user's cursor positioning, encouraging seamless engagement and immersive exploration.
CRM & EDM integration
Grid-based design structure
Instagram integration
Custom Iconography
Dynamic user journeys according to the time of the year
The re-design centered on a completely reinvented user experience, addressing the challenge of managing a large volume and density of event information. Our user experience specialists expertly planned and catered to the distinct user journeys that arose at various stages throughout the year – from the lead-up to race day and post-event. Understanding the evolving needs of users during these phases, we focused on crafting an intuitive navigational structure and establishing a clear content hierarchy.
