Positive Salary Packaging
Digital medium:
Year
2024
Industry
Financial services
Positive Salary Packaging
Positive Salary Packaging provides flexible and competitive salary packaging solutions to Australian employees, simplifying novated leasing and vehicle finance options. Their mission is to make salary packaging easier and more beneficial for both employees and employers by offering modern, intuitive tools and services.
Refreshing the brand to reflect a modern and flexible novated leasing solution
The brand refresh for Positive Salary Packaging was an extension of a broader visual identity project undertaken for the Positive Group. We modernised typography, introduced a refined secondary colour palette, and maintained the integrity of the original primary colours. This cohesive approach positioned Positive Salary Packaging as a reliable, forward-thinking solution for both employees seeking ease and employers looking to enhance their salary packaging offerings.
Building an intuitive vehicle listings module
We designed a dynamic vehicle listing module with real-time filtering and built-in tax-saving and repayment calculations, allowing users to gather knowledge and compare options quickly and easily. Behind the scenes, we developed a weekly/fortnightly toggle allowing Positive Salary Packaging to independently A/B test repayment schedules. This back-end control allowed the client to experiment, gather insights, and adjust the tax-saving and repayment calculation period based on what resonated most with their audience.
Empowering business decisions with Salesforce integration
To enhance business operations, we integrated Salesforce into the website, ensuring all enquiries were funnelled directly into their CRM. This integration captured key data points, including marketing campaign information, pages visited, and specific vehicle details. By equipping the team with detailed insights, PSP could not only handle enquiries more effectively but also report on the performance of individual vehicles and campaigns, enabling data-driven decisions and to guide which activities yield the highest ROI.
Adam and the team understood our vision and brought it to life, creating a site that’s modern, user-friendly, and engaging. Since the launch, we’ve seen a significant increase in online inquiries. The Pink Panda team was responsive, efficient, and really paid attention to the details that make all the difference.
Working with Pink Panda on the Positive Salary Packaging website has been fantastic! Adam and the Team understood our vision and brought it to life, creating a site that’s modern, user-friendly, and engaging. Since the launch, we’ve seen a significant increase in online inquiries, and the site’s improved user experience has made it so much easier for clients to find what they need. The team was responsive, efficient, and really paid attention to the details that make all the difference. Thanks to Pink Panda, we now have a site that reflects our brand perfectly and elevates the client experience. Highly recommend!
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If you’re ready to bring your ideas to life, whether they’re in the early stages or fully developed, I’d love to chat about how my team and I can make it happen.
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