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Careers Insights White label Contact

Project Onboarding

A few questions to help us get your project off to the strongest possible start. There are no wrong answers - the more detail you can share, the better.

Inspiration & Competitors

Help us understand the landscape you operate in and what appeals to you visually.

Please list a few URLs and, if you can, a line on what you like about each (the design, the tone, the way they explain things, etc.).

These don't necessarily need to be related to your industry. They could be from neighbouring industries, or have no relevance whatsoever!

Stuck for ideas?

Feel free to check out the below sites for inspo:

This helps us understand how to position you and where the opportunities are to stand out.

Feel free to mention or outline what you like or dislike about each.

Your Current Website

Some high-level thoughts on what is and isn't working today, before we dig into the detail.

What does the site do well? Think about anything you're proud of or would want to keep.

Where does it lack most? Anything that annoys you, your team, or your customers.

Homepage Structure

Below is a breakdown of your current homepage, section by section. Have a read, then let us know your thoughts underneath.

Header / Navigation
Persistent top bar with logo, phone number and full nav covering Products, Services, Industries and Sales.
Hero
A focus on commercial laundry equipment, introducing RPLE as the Dexter distributor with a legacy dating back to 2003.
Announcements
A spotlight on a current product or news item, presently the Electronic Soap Vending Machine.
About Us
The company story as the exclusive Dexter distributor for Australia and the South Pacific region, with accompanying imagery spanning Correctional, Express, Our Team and Mining.
Our Industries
The key sectors served, including Aged & Healthcare, Coin Laundries, Commercial Laundries, Correctional and Hospitality.
Why Choose Us?
The case for RPLE built on reliability, in-stock spare parts and fast servicing and repairs.
Sales / Pathways
The ways to buy or engage: Purchase Direct, Rent to Own, Servicing and Maintenance, and Payment Systems.
Client Testimonials
Social proof from existing laundromat and commercial laundry operators.
Contact Us
The phone, address, email and partner logos for getting in touch.
Footer
Navax Platinum Accreditation/Authorisation, Dexter logo, Site logo.

Which sections are pulling their weight, and which aren't?

Anything missing you'd like to add, plus how you'd ideally reorder, add or remove sections so it flows the way you want.

Tone of Voice

How should your brand sound when it speaks to your audience?

Pick the qualities that feel right for your brand. You can choose as many as you like.

Optional. Brands you admire for their voice, words to avoid, phrases you love - anything goes.

Brand Assets

So we can work with your existing brand rather than reinventing it. Paste a link (Dropbox, Google Drive, SharePoint, etc.) for each asset type you have.

For each row, paste a shareable link. Leave any you don't have blank.

Optional. e.g. "the logo is being refreshed", or "please use the colours in the 2024 folder only".

Feel free to let us know if you're happy for us to explore new colours, fonts, etc. as part of the website re-design.

Trust Assets

The proof points that help potential customers feel confident choosing you.

Tick anything you have. Where relevant, a box will appear so you can share the details.

Optional. Years in business, number of customers served, guarantees, media coverage - anything that builds confidence.

Unique Selling Points

What makes you the right choice - the things only you can say.

From a quick look at your current site, these stood out: exclusive Dexter distributor for Australia & the South Pacific since 2003; comprehensive manufacturer's warranty across product, installation, spares and servicing; large spare-parts holding for fast repairs; lifetime technical support; and a national sales & service network. Please confirm, correct or add to these.

A few we noticed on your site: 20+ years as the exclusive Dexter distributor (since 2003); Dexter Distributor of the Year in 2010 and 2020; 7+ industries served (coin & commercial laundries, hospitality, student accommodation, aged & healthcare, mining, correctional). Please confirm or add any others (e.g. machines installed, sites serviced, years of combined experience).

Anything Else

Final thoughts - even half-formed ideas are welcome.

Step 1 of 9

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