![projectImageHero](https://cdn.sanity.io/images/by8up7ea/production/39f8aecba776a17270ee1972cbeb91a5bd75a9f7-1920x1800.jpg)
Swoosh Finance
An undercover lead machine
Pink Panda collaborated with local Digital Transformation & SEO agency, Kwasi, to create a high converting lead generation site for the Queensland-based finance company. Since Swoosh aims to appeal to a younger, low-mid socio-economic class, our UI designers worked with Swoosh to devise a vibrant yet benevolent creative persona which resonated with their target audience. The use of 3D graphics and iconography intertwined with photography allowed for visual elements to be personable/emotive whilst creating an accessible feel to the site.
![](https://cdn.sanity.io/images/by8up7ea/production/54bda0c7f98881e4f90296b47fc7a19802e43bb0-2180x2260.webp)
Micro-animations bound to the users cursor position to encourage engagement
![](https://cdn.sanity.io/images/by8up7ea/production/a31ba88e5c13e076e4ae3b8b8dae8bbe3d197621-2180x2260.webp)
Calculator
![](https://cdn.sanity.io/images/by8up7ea/production/eff444b8feef8c5bbdff7668a93ba4c90c4f9e6a-1920x1852.gif)
Animating 3D assets to enhance user experience
![](https://cdn.sanity.io/images/by8up7ea/production/c6a54ad71c9a4c42a2f1afe2cffdf79b3f4b09c2-2180x2260.webp)
Customised 3D assets
Custom repayment calculator
Our development gurus created a custom loan repayment calculator which allowed users to input the parameters of their loan term in order to calculate their repayments, borrowing total and interest/fees in real-time. The algorithm of the calculator was made accessible via the back end so that the Swoosh Finance team could modify any of the parameters (eg. interest rate / fess) at any given time.
![](https://cdn.sanity.io/images/by8up7ea/production/c7c39585172bdad3d62bb5f35161e71c6dab86f9-900x4376.webp)