An undercover lead machine
Pink Panda collaborated with local Digital Transformation & SEO agency, Kwasi, to create a high converting lead generation site for the Queensland-based finance company. Since Swoosh aims to appeal to a younger, low-mid socio-economic class, our UI designers worked with Swoosh to devise a vibrant yet benevolent creative persona which resonated with their target audience. The use of 3D graphics and iconography intertwined with photography allowed for visual elements to be personable/emotive whilst creating an accessible feel to the site.
Micro-animations bound to the users cursor position to encourage engagement
Animating 3D assets to enhance user experience
Customised 3D assets
Custom repayment calculator
Our development gurus created a custom loan repayment calculator which allowed users to input the parameters of their loan term in order to calculate their repayments, borrowing total and interest/fees in real-time. The algorithm of the calculator was made accessible via the back end so that the Swoosh Finance team could modify any of the parameters (eg. interest rate / fess) at any given time.