Scruffies Pet Food Shop

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Scruffie's Pet Food Shop on the Broadway at Glenelg South are a popular bricks and mortar store offering high quality meats for pets - free of preservatives and added colours, are locally sourced,  and are free range and organic where possible.

With an increased demand for their product, extending further than their local customer base, Scruffies approached Pink Panda to set up an online store where purchases and delivery arrangements could be made over the phone. It was our aim to increase their online presence, first through an effective website which has large appeal to its target audience.

Based on the data from previous Scruffies website, over 65% of web traffic originated from mobile and tablet sources. This placed a great importance on the overall compatibility and user-friendliness for mobile/tablet users. At Pink Panda, we promote a 'mobile-first' approach to our site design where the user experience for handheld devices is the number one priority, in conjunction with more traditional platforms.