Rock The Boat 2019
Web Design & Development
Choose your Cruise, the Company that brings you ‘Australia’s Biggest Music Festival at Sea’ Presents the Rock The Boat 2019. Settling Sail from Sydney on board Royal Caribbean’s Alluring Radiance of the Seas for 7 spectacular nights from the 19th October – returning 26th October 2019, Rock The Boat will be a once in a lifetime music holiday experience. With over 40 live acts, Rock The Boat 2019 features a line-up of the iconic rock’n’roll artists from both Australia and abroad, simply the biggest line-up ever assembled on water! This rock music lovers dream will have you rockin’ all night long with your lighters in the air.
An informational and marketing tool with a custom booking system
With the website serving as the primary online information hub for the cruise, it was vital Pink Panda portrayed all the relevant cruise information whilst facilitating a custom online booking system. All this needed to be done while being both visually enticing and brand consistent with the established creative in the brochure.
Catering for multiple platforms
Based on the data from previous cruise Choose Your Cruise sites, over 55% of Choose Your Cruise web traffic originated from mobile sources. This placed a great importance on the overall responsiveness of the site and user-friendliness for mobile/tablet users. At Pink Panda, we promote a 'mobile-first' approach to our site design where the user experience for handheld devices is the number one priority, in conjunction with more traditional platforms.