Kath & Kim
Web Design & Development
Kath & Kim (needs no introduction) is an iconic Australian TV series created by Jane Turner and Gina Riley. Pink Panda was contracted to re-design the official website for the TV series which incorporates an eCommerce component to facilitate merchandise sales.
Taking an internationally recognized brand and giving it the digital presence it deserves.
We re-booted the Kath & Kim website, keeping it clean, modern and nice, different, unusual.
Our aim in undertaking this rebuild was not only to promote online sales, but also to build brand loyalty and engagement by incorporating a range of fun and interactive elements. To do this, we developed a custom 'meme generator' where users could create and share their own memes which also tied in to the client's social media strategy. We also created a 'Kath & Kim Quiz', character quote & description page and video library in effort to achieve this goal.
Since the Kath & Kim website attracts visitors from around the globe, it was vital that the site was optimised for a multitude of devices. The mobile and tablet design was carefully planned in order to drive merchandise sales as well as encourage audience engagement. It was extremely important that the overall user experience was in keeping and in theme with the Kath & Kim brand.