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Kath & Kim

Capturing the nice, different unusual

Our aim in undertaking the website rebuild was not only to promote online sales, but also to include interactive elements in an effort to keep site visitors engaged and in turn, build brand loyalty. The site was built using a custom WordPress theme where we utilised WooCommerce to facilitate the eCommerce component. The cart and checkout experience was heavily customised in order to maintain brand integrity and user engagement whilst up-selling and promoting other items.

A custom meme generator
Custom WordPress theme development
Kath & Kim ‘Quiz’ with ability to publish results to social media
PayPal payment integration
Mailchimp integration to facilitate opt-in of store customers
Optimised for an international audience

Since the Kath & Kim website attracts visitors from around the globe, it was vital that the site was optimised for a multitude of devices. The mobile and tablet design was carefully planned in order to drive merchandise sales as well as encourage audience engagement. It was extremely important that the overall user experience was in keeping and in theme with the Kath & Kim brand.

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