Cruisin Country 8

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Cruisin' Country is a country music themed cruise sailing annually since its inaugural sailing in 2011. Their latest instalment Cruisin' Country 8 features an all-star line-up of Australian country music legends such as John Williamson, Troy Cassar-Daley, Graeme Connors plus many more. Pink Panda Digital Solutions was contracted to aid in branding, digital creative and establishing an industry leading online presence for CC8 for its release.
After collaborating with the client Choose Your Cruise, it was outlined that the main focus was to promote the entertainment value and calibre of artists performing on-board. This was a key factor that sets their product apart from alternative cruise holiday options and therefore a large focal point of sale. This would be integral in Pink Panda's game plan - reflecting the energy of the on-board experience, whilst selling the luxury and destinations as a whole to the target demographic.
It was Pink Panda's first task to design the brochure for the cruise, selling the message of a fun, passenger interactive music holiday experience like no other.

With the website serving as the primary online information hub for the cruise, it was vital Pink Panda portrayed all the relevant cruise information whilst facilitating a custom online booking system. All this needed to be done while being both visually enticing and brand consistent with the established creative in the brochure.

Based on the data from previous cruise Choose Your Cruise sites, over 55% of Choose Your Cruise web traffic originated from mobile sources. This placed a great importance on the overall responsiveness of the site and user-friendliness for mobile/tablet users. At Pink Panda, we promote a 'mobile-first' approach to our site design where the user experience for handheld devices is the number one priority, in conjunction with more traditional platforms.