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Great finance brands deserve a website built to convert, and crafted to earn the trust they are asking for.
We design and build websites for personal lenders, finance brokers and lending platforms that need to do more than look the part. From first impression to completed application, every detail is intentional.
Average conversion rate improvement
Average site speed improvement
Years of industry experience
Of new clients are referrals
2026 Finalist in the Australian Web Awards (AWA)
For Trusty Finance
In finance, your website is often the first thing a potential customer trusts (or doesn’t). The difference between a site that converts and one that costs you business comes down to decisions most agencies never think to make. We have spent over a decade making exactly those decisions for lenders, brokers and fintech brands across Australia.
Every layout decision has a commercial rationale. We design application journeys that reduce drop-off, surface the right actions at the right time and move visitors toward conversion.
No templates. No theme tweaks. Every site is designed from the ground up to reflect your brand and perform for your specific audience.
We build more than brochure sites. AI-powered tools, automated workflows and smart integrations that keep prospects engaged and help your business run efficiently around the clock.
Responsible lending obligations, TMD requirements and disclosure standards are baked into how we design. You get a site that performs commercially without creating regulatory exposure.
From loan processing integrations to CRM connections and custom platform builds, we handle the technical complexity so your site works as a connected part of your business.
Many of our finance clients have not needed to touch their sites in years. We build for longevity, not the next redesign cycle.
A selection of finance websites we have designed, built and optimised for lenders, brokers and lending platforms across Australia.
Pink Panda have become a fundamental part of our business operations. From the first interaction to every interaction afterwards, they have not disappointed.
2026 Finalist in the Australian Web Awards (AWA)
Their friendly, diligent, solution-focused approach and industry experience have been invaluable to our evolving business needs. No problem is too big or too small for Adam and the team.
12.5%
Increase in conversion rate
96
PageSpeed score, desktop / mobile
41%
Reduction in bounce rate
From the initial concept to the final launch, the team demonstrated exceptional creativity, professionalism and attention to detail. We could not be happier with the results.
From brand identity through to launch and beyond, we handle the full build so you are not coordinating across multiple suppliers.
Positioning, visual identity and brand systems that project credibility before a word is read.
Information architecture, user flows and interface design grounded in how your customers actually make decisions.
Custom-built, not theme-based. Fast, secure and fully manageable by your team post-launch.
From AI-powered chat and lead qualification to backend workflow automation, we build the intelligence that makes your site work harder after hours.
Loan processing platforms, CRM integrations, data feeds and third-party connections, built to spec and built to scale.
Retainer-based support, performance monitoring and iterative improvements as your business evolves.
Finance is one of the few industries where the wrong design decision can create genuine compliance risk, and where the right one can meaningfully shift conversion. We work at that intersection every day.
Responsible lending obligations require that your digital experience does not mislead, obscure fees or create undue pressure. The way a CTA is worded, where a disclosure sits on the page, how a repayment calculator is framed: these are not just UX decisions.
They carry regulatory weight.
At the same time, consumer finance is a high-consideration category. Borrowers arrive with anxiety. They are comparing you against competitors on trust signals including reviews, accreditation marks and plain-language explanations of your product. The design needs to de-risk the decision and make the next step feel natural, not pressured.
We design finance websites that achieve both. Compliant by structure. Conversion-optimised by intent. Our application journey design, product page architecture and trust signal hierarchy have been refined across multiple finance brands, and the results are measurable, including an average 12.4% improvement in conversion rate across our finance portfolio.
Whether you are a personal lender, a mortgage broker or a fintech platform, the principles are the same: earn trust early, communicate clearly and make the path to conversion frictionless.
From finance and fintech to festivals and not-for-profits, we have had the privilege of working with some incredible brands.
Don't take our word for it. Hear from the finance businesses we have partnered with.
The Pink Panda team are highly talented, experienced and well organised operation. Adam and his team constantly set new standards in the industry. We have been absolutely delighted with the outcomes achieved by Pink Panda for our web application. The advisory, UX/ UI and custom development has followed best practise methods in all facets. I highly recommend this digital project agency.
I tried searching for a competent and capable developer through many different agencies and freelancers but no one really stood out or fully understood the complexities of my web app project – that is until I was recommended to check out Pink Panda from a friend. From the very first meeting, Adam and his team have been amazing to work with. I don’t have a web dev background, but they were able to take my vision and build it into an incredible web app site for my business that I am thoroughly thrilled with. Adam’s attention to detail and understanding of client needs is impeccable and I look forward to continue working with them as my site grows over time. Thank you Pink Panda!
From the first meeting with Pink Panda, it wasn’t hard to engage them as our developer. Their extensive knowledge, problem solving skills and ability to grasp a foreign concept were immediately recognisable and they over shot the scope considerably. The entire team have time and time over delivered; we feel they are an integral part of our business.
We approached Pink Panda to assist us with a complete re-imagine and rebuild of the Autism SA website because of all the positive feedback we received from their previous and current clients. This project was complex, contained many moving parts and required collaboration with a number of internal and external stakeholders, Pink Panda took it all in their stride and maintained a positive can do attitude throughout the process, I have no hesitation in recommending Adam and his team for any web based challenge you may have.
Working with Pink Panda on the Kooya website has been fantastic! Adam and the Team understood our vision and brought it to life, creating a site that’s modern, user-friendly, and engaging. Since the launch, we’ve seen a significant increase in online inquiries, and the site’s improved user experience has made it so much easier for clients to find what they need. The team was responsive, efficient, and really paid attention to the details that make all the difference. Thanks to Pink Panda, we now have a site that reflects our brand perfectly and elevates the client experience. Highly recommend!
Your next finance website starts with a conversation. Tell us about your project and we will be in touch within one business day. Prefer to skip the form? Book a call directly and find a time that suits.
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Every project has a story. Explore the thinking, process and outcomes behind our finance builds.
Swoosh Finance
A full redesign and rebuild focused on application journey optimisation, site performance and brand elevation.
Read case study
Trusty Finance
Full brand identity, visual system and custom WordPress site for a new entrant to the personal lending market.
Read case study
Unipay Loans
From brand positioning to a fully custom WordPress build, a site that reflects the ambition of the business behind it.
Read case study
